The 8 Ingredients We Trust In Every American Maid Bottle
Cleansing Base
CLEANSING BASE
Organic Coconut Oil
What it does in your home
Provides the primary grease-cutting strength of the formula.
Why it works
Coconut oil is rich in lauric acid. When transformed into liquid soap, it creates strong cleansing action that binds to oils and lifts them away from surfaces.
Why we trust it
It delivers serious cleaning power without relying on petroleum-based surfactants.
CLEANSING BASE
Organic Sunflower Oil
What it does in your home
Balances the formula for effective everyday cleaning that rinses clean.
Why it works
Sunflower oil contains milder fatty acids like oleic acid, which help round out the cleansing profile and prevent the soap from feeling overly harsh.
Why we trust it
It allows us to build a well-balanced soap system — strong enough to perform, but suitable for frequent use throughout the home.
CLEANSING BASE
Organic Castor Oil
What it does in your home
Improves how the cleaner spreads and maintains contact with surfaces.
Why it works
Castor oil is high in ricinoleic acid, which contributes body and solubility to liquid soap, helping the formula maintain consistency and performance.
Why we trust it
It enhances structure and stability naturally — without synthetic thickeners or artificial stabilizers.
CLEANSING BASE
Potassium Hydroxide
What it does in your home
Transforms plant oils into liquid soap — the foundation of the formula.
Why it works
Potassium hydroxide is used during the soap-making process to saponify oils, meaning it converts them into effective cleansing soap.
Why we trust it
It does not remain as a harsh standalone ingredient. It’s consumed in the soap-making process, leaving behind the finished soap that does the cleaning.
Performance & Balance
PERFORMANCE & BALANCE
Citric Acid
What it does in your home
Improves rinse and helps the cleaner perform better in hard water.
Why it works
Citric acid binds to minerals in water that can interfere with cleaning, allowing the soap to rinse cleaner and work more effectively.
Why we trust it
It enhances performance without adding harshness or synthetic additives.
PERFORMANCE & BALANCE
Rosemary Extract
What it does in your home
Helps maintain the freshness and integrity of the formula.
Why it works
Rosemary extract acts as a natural antioxidant, helping protect plant oils from oxidation over time.
Why we trust it
It supports formula stability without relying on synthetic preservatives.
The Base
THE BASE
Aqua (Water)
What it does in your home
Activates and distributes the concentrated formula when diluted.
Why it works
Water allows the soap system to disperse evenly and rinse cleanly across surfaces.
Why we trust it
We use water intentionally as part of a concentrated system designed to be diluted at home — not as filler in a pre-diluted spray.
The Finishing Touch
THE FINISHING TOUCH
Essential Oil Blend
What it does in your home
Provides a clean, botanical scent — never synthetic fragrance.
Why it works
Essential oils are distilled from plants and contain naturally occurring aromatic compounds.
Why we trust it
We formulate our blends carefully for balance and safety, avoiding synthetic fragrance mixtures that often contain undisclosed additives.